Privacy Policy

This website is operated and provided by Chroma.

The terms "we," "us," or "our" pertain to Chroma and any other entities within the Chroma group of companies.

Chroma is dedicated to safeguarding your privacy and managing your information with transparency. This "Privacy Policy" outlines the ways we gather and utilize your personal information within our interactions, whether you are an existing customer, a potential customer, or have a connection with us. We gather information from the following:

  • Your use of Chroma Digitizing Software website, Chroma website or any mini site from time to time.
  • Your use of our products and services.
  • Interacting with our content and/or services such as online training.
  • Contacting our Support team.

This Privacy Policy also outlines your entitlements and the point of contact for further clarifications. For those residing in the EU, please refer to the EU User section for extra details applicable to your circumstances.

Within this Privacy Policy, your information may be referred to as "personal data." Additionally, the acts of managing, gathering, safeguarding, and storing your personal data might collectively be denoted as "processing" such personal data.

Occasionally, it might be necessary for us to modify this Privacy Policy. Should we enact changes, the revised version will be published on the Site and within applicable products, and it will be pertinent to all the information under our possession at that juncture. Any altered terms will promptly become effective upon their posting. We recommend reviewing this Privacy Policy periodically to remain informed about any modifications. If you do not agree with the revisions introduced to this Privacy Policy, it is advised to promptly discontinue your usage of the Site, as well as our products and services.

The type of information we gather and hold about you

Based on the specific situation, we might acquire and maintain diverse information about you. For instance, this might encompass:

  • Your name.
  • Your occupation.
  • Contact information such as your home or work address, telephone and email contact details.
  • Payment details/financial information, such as your bank account or credit card details.
  • Postings on any social media applications and services that we provide.
  • Your Chroma account security credentials, such as username and passwords.
  • Information about how you use our products and services.
  • Information in connection with communications you send us, for example to report a problem; and where necessary, additional information as part of our user authentication process.

Automated collection of information

Whenever you utilize the Site and our products, we might automatically gather the subsequent categories of information:

  • Technical information: This encompasses particulars such as the kind of internet browser and operating system in use. We utilize this data to enhance the user experience on the Site.
  • Log information: This includes specifics like your interactions with the Site, your visits, and traffic-related data. We utilize this data to gain insights into user behavior on the Site, aiding us in enhancing the overall user experience.

Should you not furnish us with this information, or express opposition to us processing such data, the potential outcome is that we might face challenges in furnishing our products and services to you, or we may encounter hindrances in our ability to sustain the administration of your account(s) with us.

How we collect your information

  • Data provided by you during product purchase. When you buy any of our products, specific information such as your name, address, and card number is necessary for the purchase process. This information is also crucial for availing any product warranty benefits.
  • Additional details you provide. This pertains to information about you that you provide by completing forms on the Site, such as when registering for an account with us, or through communication with us via phone, email, or other means. This encompasses details furnished when you sign up on the site for complimentary trials or when you ask us to get in touch or provide assistance. The information shared may involve your name and contact particulars.
  • Social Media Platforms. Your settings or the privacy policies of social media and messaging services like Facebook, Twitter, and Instagram might allow us to obtain information from those accounts or services, contingent upon your permissions.

The information we collect about you

  • We might additionally gather data from your online interactions through the utilization of cookies and other analytical mechanisms when you navigate the Site, which includes using our products and services. Similar to the majority of websites, we employ "cookies" to enhance the performance of our Site and refine your browsing experience. Cookies facilitate website recognition, being small text files that websites transmit to your computer (or mobile device). They contribute to the optimization of website interaction and efficiency – for instance, by automatically populating your name and address in text fields.
  • Furthermore, for each instance you access our Site, we will automatically amass specific information, such as your IP address employed to link your computer to the Internet.

How we handle your information

We undertake practical measures to uphold the security of your information and safeguard it against unauthorized disclosure. When transmitting your financial particulars (like a credit card number) from our website to a third-party site, we ensure their protection by employing encryption methods such as the Secure Socket Layer (SSL) protocol.

Nonetheless, considering the variable security of the internet, even though we make earnest efforts to safeguard your information, we cannot assume liability for the security of information transmitted via the internet or any instances of unauthorized access or utilization of such information. Upon receipt of your information, we will adhere to rigorous protocols and incorporate security measures aimed at thwarting unauthorized access.

Please bear in mind that any personal information you divulge while utilizing our online forums will be accessible to the general public. Exercise due diligence in protecting your information by refraining from sharing your security credentials, like your username and password.

Links to other sites

Our Site might incorporate links to other websites, including those accessible through our social media buttons. Although we strive to link exclusively to websites that align with our stringent standards and privacy considerations, we bear no responsibility for the content, security, or privacy methodologies employed by external websites. A link does not imply endorsement of the linked website. When you navigate to another website from ours, you become subject to the website's terms and conditions, encompassing its internet privacy policy and practices. Prior to transmitting any data to these websites, we recommend reviewing their policies.

How we use your information

The foremost objective of gathering user information is to furnish you with a secure, seamless, efficient, and tailored experience while delivering the products and services you've sought. Additionally, the information you've furnished may be utilized to optimize the presentation of content on our Site in the most suitable way for you and your device. Your information might be employed and revealed for the subsequent distinct intentions:

  • To fulfill the commitments resulting from any agreements established between you and us, as well as to furnish you with the products, services, and information you solicit from our end.
  • To aid you in addressing inquiries or to enhance our customer service.
  • To communicate with you.
  • To transmit marketing communications (where permissible as elaborated in the marketing section below).
  • For the intent of billing and managing accounts.
  • To uphold our business associations in cases where you function as a business collaborator, a user of our website and services, or a customer.
  • To oversee the operations of our Site and for internal functions encompassing problem-solving, data analysis, testing, research, statistical evaluations, and surveys.
  • As a component of our endeavors to ensure the safety and security of our Site.
  • To gauge or comprehend the efficacy of advertisements we present to you and others, as well as to provide you with pertinent advertising.
  • To furnish suggestions and endorsements to you and fellow users of our Site regarding services that might capture your or their interest.
  • To advance and refine our products and services through development efforts.
  • To update our records.
  • To enable your engagement in interactive elements of the Site, should you opt to participate.
  • To uphold the stipulations of any licensing arrangement that you establish in connection with our products and services, as well as to adhere to legal and regulatory responsibilities.

Sharing your information

With the exception of the specifics outlined in this Privacy Policy, we do not distribute, trade, or lease your personal information to any third parties for their marketing purposes.

Your personal information may be shared with and processed by the subsequent categories of recipients, in accordance with the purposes detailed in this Privacy Policy:

  • We might reveal data to facilitate the provision of our products and services, respond to legal obligations, uphold our policies, and safeguard our rights and assets. Moreover, the personal information you furnish may be exchanged with our affiliated companies, if deemed necessary to furnish you with our products and services, address your queries, or for other related intents.
  • The personal information you furnish to us may additionally be disclosed to third-party firms, agents, contractors, service providers, or affiliated companies (including payment processors and our network of distributors), if essential for the provision of our products and services, addressing your queries, or other associated aims. We shall guarantee that any disclosure or access to third-party service providers or affiliated firms adheres to relevant data protection regulations at all times.

Furthermore, we might also divulge your personal information to:

  • External entities that aid our information technology or manage mailings on our behalf.
  • Law enforcement entities, governmental bodies, or third parties may receive information from us if legal obligations demand such disclosure, or in specific restricted scenarios (like complying with a court order or regulatory directive, or if we have reasonable grounds to believe that such action is essential to thwart fraud, cybercrime, or safeguard the Site, our products, technology assets, or the rights, belongings, or personal welfare of any individual).
  • Additional corporate entities in the event that we intend to merge or be acquired by said business entity, or if we undergo a reorganization alongside that entity.
  • Any entity that succeeds us in the event of liquidation or administration of Chroma, and our professional consultants.

Certain distributors and service providers operate from locations beyond the borders of the United States of America. As an instance, we might divulge your information to our affiliated firms and business collaborators.

How long we keep your information

We shall retain the information we gather about you only for the duration necessary to fulfill the aforementioned purposes or to adhere to any legal obligations imposed upon us. In achieving this, we will conduct periodic assessments of our records to ensure the accuracy, currency, and ongoing necessity of the information.


You could receive marketing communications from us in instances where you have solicited information from us or acquired products or services, and in each of these scenarios, you have not chosen to decline receiving such marketing content. This promotional outreach could occur through various channels, including email, SMS/MMS, social media, phone, direct mail, or our website.

We might engage in marketing directed at you if we have obtained your explicit consent for such activities. This could involve instances where we have acquired your information in relation to a contest or similar promotional event, and you have provided your consent to receive marketing materials from us.

You have the option to discontinue receiving marketing messages from us whenever you wish. This can be accomplished by:

  • Updating your preferences within your Chroma account.
  • Clicking on the ‘unsubscribe’ link in any email.
  • Contacting

Upon taking this action, we will promptly modify your profile to prevent the continuation of marketing messages. However, please note that ceasing marketing messages will not affect service-related communications, such as updates on your orders.

Third-party marketing

Before we disclose your personal data to any external company not within the Chroma group for marketing purposes, we will obtain your explicit opt-in consent.


Our use of cookies

Chroma uses cookies and similar technologies on your device to gather information about your interactions with and usage of the Site. This enables us to enhance your user experience and make improvements to the Site. Unless you have configured your browser to reject cookies, the Site will employ cookies when you access and navigate through its pages.

What are cookies?

Cookies are text files that hold small quantities of data and are stored on your device when you access a website. These cookies are subsequently transmitted back to the original website during your browsing session or on subsequent visits, or to another website that recognizes that particular cookie. The cookies we utilize fulfill a variety of functions, including enhancing the Site, providing a more personalized and improved service, retaining your preferences, and enhancing the overall user experience. You can find more information about cookies at

Cookies can be classified based on the following categories:

  • Strictly necessary cookies – these cookies are necessary to allow you to navigate through a website and utilize its functions, facilitating the use of services you have explicitly requested. Generally, these cookies do not require consent.
  • Performance cookies – these cookies gather data regarding how users interact with a website, such as tracking which pages or features are frequently accessed by visitors, typically done anonymously.
  • Functionality cookies - these cookies enable a website to retain the selections made by a user, such as a username or language preference.
  • Targeting or advertising cookies - these cookies gather details about a user's browsing patterns and are commonly placed by advertising networks with the authorization of the website operator.

Cookies can also be grouped based on their duration: "session cookies" are temporary cookies that are stored in the device's memory during a user's visit to the website, while "persistent cookies" are retained in the device's memory for a predetermined period, even after the browsing session has concluded.

Declining or limiting cookies

You have the option to decline the use of cookies by adjusting the settings in your web browser to reject cookies. You can find guidance on how to do this in the "Help" or "Internet Settings" sections of your browser. Another resource you might consider is, where you can find comprehensive information about cookies, including instructions for deleting, limiting, or blocking them across various browsers. If you're looking to apply these changes to your mobile phone's browser, please refer to your handset manual for guidance.

Please note that if you choose to decline or limit the use of cookies, you might experience difficulties accessing specific sections of the Site.

Managing or updating your personal information

If you desire to view or rectify any of your personal information held by us or need to correct any inaccuracies in that information, kindly reach out to us using the contact details provided below. It's possible that we might levy an administrative fee for granting access to your personal information in response to such a request. If you are located in the EU, you possess supplementary rights regarding the manner in which we utilize your information, as outlined in the EU users' section below.

How to contact us or make a privacy complaint

If you have any questions about the Privacy Policy or how we handle your information, you can contact us at 1-888-292-6282 or by email at

EU Users


This portion pertains to individuals residing within the European Union, and it supplements the provisions mentioned earlier. In this segment, "Data Protection Legislation" refers to the EU General Data Protection Regulation 2016/679, along with all other relevant laws concerning privacy or data protection. Whenever we employ terms such as "personal data," "data subject," "controller," "processor," and "process" (and their related forms), they will carry the definitions ascribed to them by the Data Protection Legislation.

Chroma International functions as the data controller in accordance with the Data Protection Legislation and assumes responsibility for handling your personal data as outlined in this Privacy Policy, unless we provide you with specific information related to a particular product or service.

Legal basis for utilizing your personal information

The processing of your personal information by us is required:

  • To fulfill contracts in which you are a participant or to initiate actions as per your request before entering into those contracts.
  • For the objectives of our legitimate interests pursued by us.
  • To fulfill a legal obligation that we are bound by.

Legitimate interests

When our processing is justified by the legitimate interest reasons outlined earlier, these legitimate interests encompass: (i) gathering personal information to ensure a seamless and effective customer experience; (ii) conducting our business operations; (iii) delivering the products and services you've asked for; (iv) deterring fraudulent activities; (v) providing you with updates and pertinent information about products and services, unless you indicate your preference otherwise; and (vi) engaging in our marketing initiatives, research, and enhancement of products.

Your rights

You retain the right at any point in time:

  • To be informed about the processing of your personal data, including its purposes, types, recipients, storage durations, any third-party sources from which it was obtained, confirmation of automated decision-making (including profiling), and the rationale, importance, and anticipated outcomes.
  • To request access to or receive a copy of any personal data that we possess concerning you.
  • To request the correction of your personal data if you believe it to be inaccurate.
  • To request the deletion of your personal data if you believe that we do not have the legal right to hold it.
  • To revoke your consent for our processing of your personal data, if such processing is based on previously obtained consent.
  • To request that we cease or resume sending you marketing messages, such as our newsletter, at any time by using the contact information provided below.
  • To stop of limit processing of your personal data.
  • To request data portability, which involves transferring some of your personal data to another location, under certain circumstances.
  • To object to the processing of your personal data under specific circumstances.
  • To avoid being subject to automated decision-making and to have protective measures implemented if you are being profiled based on your personal data.

Requests for access to or a copy of your personal data must be submitted in writing, and we will make every effort to provide a response within a reasonable timeframe, ensuring compliance with Data Protection Legislation. We are committed to fulfilling our legal responsibilities concerning your rights as a data subject.

We will rectify any inaccuracies or incompleteness in the information and will cease processing or delete your personal data if there is no legal basis for us to retain or utilize that information.

Our goal is to maintain accurate information about you at all times. To help us achieve this, please inform us if any of your personal details change so that we can keep your information up to date.

Overseas Transfers

You acknowledge and consent that any personal data you provide to Chroma will be transferred to and stored in the United States of America, in accordance with the terms outlined in this Privacy Policy.

Where we share data with group companies and other third parties, your information may also be sent to and stored at, a destination outside the European Economic Area ("EEA") and may be processed by staff operating outside the EEA who work for us, or for one of our service providers, related companies, distributors, agents or contractors.

In cases where recipients are located outside the EEA, we make sure that the recipient offers a sufficient level of safeguard for your personal data, or the transfer is otherwise allowed in accordance with the relevant Data Protection Legislation.

Contact us

Should you intend to exercise any of the aforementioned rights pertaining to your information, or if you possess inquiries or remarks regarding data protection, or if you seek to lodge a complaint concerning our usage of your information, you may reach out to us utilizing the provided contact information, or any alternative details that are communicated to you periodically:

Email Chroma at

Call 1-888-292-6282. Calls might be recorded or monitored for training purposes.